Post by sumaiya12 on Nov 1, 2024 22:51:00 GMT -5
The principles of search engine optimization (SEO) are constantly changing. However, its main element remains constant - keywords, by which the system draws parallels between the user's query and the sites on the search results page. Of course, artificial intelligence is already starting to reduce their role, but it is unlikely to succeed in taking the first place by the end of the decade. That is why we have compiled for you a selection of the best free keyword research tools.
Best Free Keyword Research Tools in 2023
Content
What are the principles for content writing service choosing a quality keyword selection program?
All services in this category work in the same way. You enter a keyword, and the program provides statistics on this request. However, they may differ in additional functions, user-friendliness of the interface, and terms of service. We will tell you about the most important factors that should influence your choice.
Dataset
At a minimum, a free keyword research tool should show the number of queries for a certain period of time — a day, week, month, or year. However, most platforms go further, providing users with information on the complexity of optimization and the cost per click in contextual advertising. In addition, you can get a breakdown of search statistics by region and main competitors.
Sources of information
The entry level is using Google Analytics and Search Console tables. Top services also add their own databases containing terabytes of information about search queries and user behavior. Our selection includes only those tools that have proven themselves well, that is, they do not give outright false results and do not mislead specialists.
All About Search Engines
Interface of using the main function
The main audience of free services is beginners. For them, it is important that the tool is easy to use, fast and understandable. Therefore, when compiling the selection, we gave preference to those platforms that give out keywords in a few seconds, rather than forcing the user to conduct a full SEO audit of the site to obtain basic information.
Free Use Terms
Let's make a note right away. Some of the keyword research services we offer are free only conditionally. In the basic tariff plan, they can limit the number of requests per day or the list of available functions. When compiling the selection, we tried to select such tools that will be enough at the first stage of the work of a beginner SEO and that will not force you to spend large sums on a paid subscription.
14 Best Keyword Research Tools
Each platform tries to attract the user's attention with unique features, otherwise it would not have a chance of success among competitors. We will highlight the key features of the services to help you quickly choose the best tool for the first steps in search engine optimization of the site.
MOZ Keyword Explorer
Top feature: Keyword Priority. The service automatically calculates the integral index of query usefulness using the total traffic volume, organic clickability, and optimization complexity. By sorting the results by this indicator, you will know where to start SEO. The selected keywords will bring maximum conversion with minimum costs and a minimum waiting period.
Another interesting feature of the service is called Keyword Gap. It automatically identifies competitors and finds queries for which they are better optimized. This allows you to follow the example of leaders, copying the most successful elements of their SEO strategy.
MOZ Review - FourWeekMBA
When researching keywords, you can also manually prioritize certain queries if you think they are particularly important to your business. This will automatically move them up the list and increase their usefulness index.
MOZ also has a relatively simple interface. By default, it does not have a breakdown by region or audience. It does not offer a history of search results or the total number of keywords in the selected topic. However, for a beginner, this is only a plus - all the necessary metrics are right in front of you. You will not have to spend a long time understanding the menu and mastering the different sections of the service.
The free keyword search tool provides 10 search queries per month. However, do not rush to abandon it in favor of more loyal platforms. Each query is a detailed analysis of search results and about 1000 offers of related or expanded key phrases. If you are optimizing your own small site or blog, this will be enough to get acquainted with the capabilities of the service.
The minimum paid subscription rate is $99 per month for 150 requests.
Ahrefs
Top feature: cross-platform search. Unlike its competitors, this tool is not limited to Google Analytics. It pulls data from the Chinese search engine Baidu, the Korean Daum, the Russian Yandex, etc. In addition, users can conduct separate research on social platforms, such as Facebook and YouTube. This makes the service indispensable for both large international companies and bloggers.
Ahrefs also offers better regional granularity, with 171 countries to choose from. It can also identify a common theme for a single query. This allows you to search for related keywords — words that are similar in meaning but don’t share the same roots.
Keywords Explorer by Ahrefs: Discover Keyword Ideas and Analyze SEO Metrics
Professionals often choose Ahrefs because of the additional metric — the number of clicks. It is much more informative than the total traffic. It can be used to determine the attractiveness of key phrases for the user — some queries can be highly effective even without a large volume of traffic.
Another interesting feature is the built-in notepad, where you can save lists of keywords and metrics you need, supplementing them with your own notes. This section is suitable for quickly creating content plans and marketing budgets.
The free keyword research tool provides 5 trial queries. You can also get a week-long demo for $1 per day.
The minimum cost of a paid subscription is $99 per month.
Semrush
Top feature: SEO Content Template — a tool that automates the creation of a brief for content production and allows you to track the process of its optimization in real time. You can evaluate the level of uniqueness, tone of voice, and readability. In addition, the service gives SEO tips on the placement of keywords, images, and links in texts.
For analyzing an existing site, the Organic Traffic Insights tool will be very useful. By connecting it to your Google Search Console, you can learn about all the paths users take to get to the resource. It even reveals keywords marked with the “(not provided)” tag.
How to Use Semrush for Keyword Research
Semrush differentiates itself from its competitors by its ability to work with SERP features. It displays unique elements that appear on the search results page for a specific query, such as reviews, answers to questions, comparisons, product listings, etc.
Of course, Semrush also offers standard tools. It can display statistics on keywords, suggest low-frequency phrases, and provide a general overview of the selected topic. In addition, it allows you to monitor your positions for specific queries.
The free keyword tool limits you to 5 queries per day and 5 phrases for position monitoring. When optimizing your own blog, you can use the basic plan all the time. If you are interested in more work, the minimum package costs $119.95 per month.
Serpstat
Top feature: in-depth URL analysis. The service offers its own crawler that indexes all pages by links. It displays keywords that you missed during optimization, sorting them by organic traffic and competition level. This allows you to quickly and effectively optimize the resource, increasing its rating with minimal effort.
Serpstat also offers one of the best keyword research tools. Just enter one word to find out what kind of answers people in that segment are looking for. This is especially useful for improving rankings for commercial and informational queries.
Best Free Keyword Research Tools in 2023
Content
What are the principles for content writing service choosing a quality keyword selection program?
All services in this category work in the same way. You enter a keyword, and the program provides statistics on this request. However, they may differ in additional functions, user-friendliness of the interface, and terms of service. We will tell you about the most important factors that should influence your choice.
Dataset
At a minimum, a free keyword research tool should show the number of queries for a certain period of time — a day, week, month, or year. However, most platforms go further, providing users with information on the complexity of optimization and the cost per click in contextual advertising. In addition, you can get a breakdown of search statistics by region and main competitors.
Sources of information
The entry level is using Google Analytics and Search Console tables. Top services also add their own databases containing terabytes of information about search queries and user behavior. Our selection includes only those tools that have proven themselves well, that is, they do not give outright false results and do not mislead specialists.
All About Search Engines
Interface of using the main function
The main audience of free services is beginners. For them, it is important that the tool is easy to use, fast and understandable. Therefore, when compiling the selection, we gave preference to those platforms that give out keywords in a few seconds, rather than forcing the user to conduct a full SEO audit of the site to obtain basic information.
Free Use Terms
Let's make a note right away. Some of the keyword research services we offer are free only conditionally. In the basic tariff plan, they can limit the number of requests per day or the list of available functions. When compiling the selection, we tried to select such tools that will be enough at the first stage of the work of a beginner SEO and that will not force you to spend large sums on a paid subscription.
14 Best Keyword Research Tools
Each platform tries to attract the user's attention with unique features, otherwise it would not have a chance of success among competitors. We will highlight the key features of the services to help you quickly choose the best tool for the first steps in search engine optimization of the site.
MOZ Keyword Explorer
Top feature: Keyword Priority. The service automatically calculates the integral index of query usefulness using the total traffic volume, organic clickability, and optimization complexity. By sorting the results by this indicator, you will know where to start SEO. The selected keywords will bring maximum conversion with minimum costs and a minimum waiting period.
Another interesting feature of the service is called Keyword Gap. It automatically identifies competitors and finds queries for which they are better optimized. This allows you to follow the example of leaders, copying the most successful elements of their SEO strategy.
MOZ Review - FourWeekMBA
When researching keywords, you can also manually prioritize certain queries if you think they are particularly important to your business. This will automatically move them up the list and increase their usefulness index.
MOZ also has a relatively simple interface. By default, it does not have a breakdown by region or audience. It does not offer a history of search results or the total number of keywords in the selected topic. However, for a beginner, this is only a plus - all the necessary metrics are right in front of you. You will not have to spend a long time understanding the menu and mastering the different sections of the service.
The free keyword search tool provides 10 search queries per month. However, do not rush to abandon it in favor of more loyal platforms. Each query is a detailed analysis of search results and about 1000 offers of related or expanded key phrases. If you are optimizing your own small site or blog, this will be enough to get acquainted with the capabilities of the service.
The minimum paid subscription rate is $99 per month for 150 requests.
Ahrefs
Top feature: cross-platform search. Unlike its competitors, this tool is not limited to Google Analytics. It pulls data from the Chinese search engine Baidu, the Korean Daum, the Russian Yandex, etc. In addition, users can conduct separate research on social platforms, such as Facebook and YouTube. This makes the service indispensable for both large international companies and bloggers.
Ahrefs also offers better regional granularity, with 171 countries to choose from. It can also identify a common theme for a single query. This allows you to search for related keywords — words that are similar in meaning but don’t share the same roots.
Keywords Explorer by Ahrefs: Discover Keyword Ideas and Analyze SEO Metrics
Professionals often choose Ahrefs because of the additional metric — the number of clicks. It is much more informative than the total traffic. It can be used to determine the attractiveness of key phrases for the user — some queries can be highly effective even without a large volume of traffic.
Another interesting feature is the built-in notepad, where you can save lists of keywords and metrics you need, supplementing them with your own notes. This section is suitable for quickly creating content plans and marketing budgets.
The free keyword research tool provides 5 trial queries. You can also get a week-long demo for $1 per day.
The minimum cost of a paid subscription is $99 per month.
Semrush
Top feature: SEO Content Template — a tool that automates the creation of a brief for content production and allows you to track the process of its optimization in real time. You can evaluate the level of uniqueness, tone of voice, and readability. In addition, the service gives SEO tips on the placement of keywords, images, and links in texts.
For analyzing an existing site, the Organic Traffic Insights tool will be very useful. By connecting it to your Google Search Console, you can learn about all the paths users take to get to the resource. It even reveals keywords marked with the “(not provided)” tag.
How to Use Semrush for Keyword Research
Semrush differentiates itself from its competitors by its ability to work with SERP features. It displays unique elements that appear on the search results page for a specific query, such as reviews, answers to questions, comparisons, product listings, etc.
Of course, Semrush also offers standard tools. It can display statistics on keywords, suggest low-frequency phrases, and provide a general overview of the selected topic. In addition, it allows you to monitor your positions for specific queries.
The free keyword tool limits you to 5 queries per day and 5 phrases for position monitoring. When optimizing your own blog, you can use the basic plan all the time. If you are interested in more work, the minimum package costs $119.95 per month.
Serpstat
Top feature: in-depth URL analysis. The service offers its own crawler that indexes all pages by links. It displays keywords that you missed during optimization, sorting them by organic traffic and competition level. This allows you to quickly and effectively optimize the resource, increasing its rating with minimal effort.
Serpstat also offers one of the best keyword research tools. Just enter one word to find out what kind of answers people in that segment are looking for. This is especially useful for improving rankings for commercial and informational queries.
