Post by account_disabled on Jan 23, 2024 4:21:09 GMT -5
Wikipedia states that " Key Performance Indicators ( KPI ) are numerical indicators of activity that help measure the degree to which goals are achieved or the optimality of a process, namely: effectiveness and efficiency." You need to choose KPIs depending on the goals of SMM, and they are different: directly related to social networks (Instagram, Facebook); those tracked in Google Analytics; common goals related to business profitability. Let us now consider each case in more detail. KPIs related to social networks You can see them in the internal statistics. Number of subscribers . This indicator is important, but not primary. It is necessary to understand that we cannot chase an increase in this number and participate in various contests, giveaways, catch up with subscribers by other gray methods. First, it is not efficient. Such an audience is "dead weight".
She will not respond to your content and will not buy anything C Level Executive List from you. Second, Instagram and Facebook are pretty smart. Social networks will see that your followers are not responding to your content and will reduce your organic reach even more. Interest is the reaction of the audience to your content: likes, comments, shares, clicks and links, saving. Here we analyze the reactions to each publication and for a certain period, for example, a month. Example of a report with KPI "Interest" An example of a report with KPI "Interest"" The level of interest or Engagement Rate shows how your audience interacts with your content. This metric is measured as a percentage of all actions to reach or number of followers. All actions of subscribers for a certain period (month, for example) are divided by the number of subscribers and multiplied by 100%. And we get the number to which we will compare.
Formulas for calculating ER Formulas for calculating ER ER calculation formulas Reach is the number of users who saw a post or company page. It is organic and paid. Organic – Free reach (what Facebook gives us). This is less than 5% of the page's total followers. As you understand, not all subscribers see your posts. Also, organic reach increases due to virality (when users share your post). Paid reach - increases due to the promotion of the page or individual posts. Impressions - the number of views of your publications on the screen. This indicator is also paid and organic. Example of a report with KPI "Reach and Impressions" Example of a report with KPI "Reach and Impressions" Video views. Saving is also an important goal for Instagram. We can see if the content reaches your target audience, how important it is to them. Targeted actions (lead generation) are a significant indicator for social networks. These are questions from users in the comments or in the Direct about the price, inquiries about details of products (services), sales themselves or receiving user contacts. KPIs we capture in Google Analytics Traffic to the site . Shows the number of users on the site from social networks: Share of total traffic.
She will not respond to your content and will not buy anything C Level Executive List from you. Second, Instagram and Facebook are pretty smart. Social networks will see that your followers are not responding to your content and will reduce your organic reach even more. Interest is the reaction of the audience to your content: likes, comments, shares, clicks and links, saving. Here we analyze the reactions to each publication and for a certain period, for example, a month. Example of a report with KPI "Interest" An example of a report with KPI "Interest"" The level of interest or Engagement Rate shows how your audience interacts with your content. This metric is measured as a percentage of all actions to reach or number of followers. All actions of subscribers for a certain period (month, for example) are divided by the number of subscribers and multiplied by 100%. And we get the number to which we will compare.
Formulas for calculating ER Formulas for calculating ER ER calculation formulas Reach is the number of users who saw a post or company page. It is organic and paid. Organic – Free reach (what Facebook gives us). This is less than 5% of the page's total followers. As you understand, not all subscribers see your posts. Also, organic reach increases due to virality (when users share your post). Paid reach - increases due to the promotion of the page or individual posts. Impressions - the number of views of your publications on the screen. This indicator is also paid and organic. Example of a report with KPI "Reach and Impressions" Example of a report with KPI "Reach and Impressions" Video views. Saving is also an important goal for Instagram. We can see if the content reaches your target audience, how important it is to them. Targeted actions (lead generation) are a significant indicator for social networks. These are questions from users in the comments or in the Direct about the price, inquiries about details of products (services), sales themselves or receiving user contacts. KPIs we capture in Google Analytics Traffic to the site . Shows the number of users on the site from social networks: Share of total traffic.
