Post by account_disabled on Feb 25, 2024 1:10:55 GMT -5
Marketing readers. Use relevant images that align with the objective of your email. Canva has an image bank with a vast collection of free photos, but you can also upload your own images to use in the design, such as photos of your products and services. 5. Export the artwork image After finalizing the design of your email marketing, click the download button and choose the desired format, such as JPG or PNG. If you have photos in your email marketing artwork, the JPEG format can result in a lighter file. If you only have illustrations or texts, you can choose PNG. 6. Take the image to your email marketing platform On the platform you choose to send your email marketing - such as Mailchimp, Locaweb or any other you use -, create a new campaign and, in the content editor area, upload the image and insert it into the body of the message. It is precisely because of this step that we need to analyze the pros and cons of using Canva to create email marketing layouts. WHEN TO USE CANVA TO CREATE YOUR EMAIL MARKETING LAYOUT? The first thing to keep in mind is the final format of the art that Canva allows us to save: a static image in PNG, JPEG or a GIF (when your art has some animation.
It allows you to save the art in PDF and even video, but as these formats cannot be sent via email marketing, we only have image formats. Therefore, if your initial idea was to create a layout with several different product offers, so that each product has its own link pointing to your ecommerce, you will need to do an additional work step, after downloading the art, which is the cropping of images using another graphics app, such as Photoshop. When searching for “deals”, the layout types Canva returns are like these: Ready-made Canva templates to create an email marketing offer Note that none of these models have a “buy now” or “access here” button next to Coinbase Virtual Currency Database each product, because Canva does not have the option to place a link on each art item. So, to use one of these templates for an ecommerce, you need to open the art image in Photoshop, cut each product, save it as a separate image and then assemble this layout again in an HTML file with tables, inserting each piece of image in a cell. Then yes, it is possible to add a link to each image.
As the final result will always be a single image, we already know that we cannot use special interaction effects such as changing color when hovering the mouse over an item and other interactive features that we can use when all email marketing elements, including texts, are in HTML. Another important aspect to consider is that, as it results in a single image, this file can be quite heavy (in kb) depending on its size (height and width). In email marketing, the lighter the message, the better the quality of delivery to people and the better their interaction with the email, without having to wait a while for the entire image to be downloaded. Perhaps you have already deduced that Canva can be a good option for when we need to create that urgent marketing email that has lean content, such as a brief announcement or a limited offer for a single product. So yes, Canva can be a good alternative (but not ideal) for creating email marketing. Example of ready-made Canva art being edited for a product offer email marketing EMAIL MARKETING SIZE CREATED IN CANVA The ideal size for email marketing varies from 600px to 800px in width.
It allows you to save the art in PDF and even video, but as these formats cannot be sent via email marketing, we only have image formats. Therefore, if your initial idea was to create a layout with several different product offers, so that each product has its own link pointing to your ecommerce, you will need to do an additional work step, after downloading the art, which is the cropping of images using another graphics app, such as Photoshop. When searching for “deals”, the layout types Canva returns are like these: Ready-made Canva templates to create an email marketing offer Note that none of these models have a “buy now” or “access here” button next to Coinbase Virtual Currency Database each product, because Canva does not have the option to place a link on each art item. So, to use one of these templates for an ecommerce, you need to open the art image in Photoshop, cut each product, save it as a separate image and then assemble this layout again in an HTML file with tables, inserting each piece of image in a cell. Then yes, it is possible to add a link to each image.
As the final result will always be a single image, we already know that we cannot use special interaction effects such as changing color when hovering the mouse over an item and other interactive features that we can use when all email marketing elements, including texts, are in HTML. Another important aspect to consider is that, as it results in a single image, this file can be quite heavy (in kb) depending on its size (height and width). In email marketing, the lighter the message, the better the quality of delivery to people and the better their interaction with the email, without having to wait a while for the entire image to be downloaded. Perhaps you have already deduced that Canva can be a good option for when we need to create that urgent marketing email that has lean content, such as a brief announcement or a limited offer for a single product. So yes, Canva can be a good alternative (but not ideal) for creating email marketing. Example of ready-made Canva art being edited for a product offer email marketing EMAIL MARKETING SIZE CREATED IN CANVA The ideal size for email marketing varies from 600px to 800px in width.
