Post by account_disabled on Nov 22, 2023 5:27:24 GMT -5
mix.” design your social marketing campaign, and keep them central when you design. 1. Product: With social marketing, the “product” is the desired social action and the benefits this action offers, make sure that this change is presented in an attractive light – this may include framing the opposite behavior as negative. Also, clarity is
key – make sure your audience can quickly and easily understand your “product” and its benefits. 2. Price: Minimize the “price” that your audience believes Asia Mobile Number List they have to “pay” for the desired social action to take place. This price isn’t all monetary, it’s also about minimizing the difficulty, time, and psychological/emotional costs that people will incur. So, when you’re designing a social
marketing campaign, you’ll need to think about (and research) the obstacles that hinder your audience from performing the behavior. Then, figure out intuitive, feasible ways to fight these obstacles. For example, if your campaign is aimed at encouraging more exercise in
